Insights

What I Know & What I’m Learning

Stay caught up on the ever-changing worlds of branding and marketing.

Filter topics:

Questions to Guide Brand Personification

To leverage the relationship between your brand and its intended audience, you have to start by defining who you are and who they are. This way you understand what to design for them, what to say to them, and how to keep your connection alive.

How People Connect is How Brands Connect

Your brand personality should be a response to your audience persona. It doesn’t necessarily have to match them, but it has to be “someone” that they would turn to.

Your Brand’s Personality Matters

The personality of your brand is a starting point for all your client or consumer facing projects. If you want to get the best return for your investment in design, marketing, and sales, it all depends on figuring out how to get you and your audience to connect.

Real results for brands like yours.

Deborah showed poise, confidence and skill working on high-pressure projects for massive brands like Amazon and Box. She worked quickly, and was a joy to collaborate with.

Deborah is fantastic to work with. She is highly skilled and a pleasure to work with. She was able to take my thoughts and ideas and bring them to life. I highly recommend her for your marketing needs.

We've been incredibly fortunate to have worked with Deborah at The Power Station for clients like Mazda, Fidelity Bank and Allianz Insurance. She's professional, quick and accurate. Full of creative ideas how to bring brands to the next level. I loved working with her and can warmly recommend her for any project that requires a creative mind with a smile.

Deborah has been great to work with. Her eye for design and ability to capture my personality and transform it into my brand is amazing.

Fractional Brand & Digital Director

Fractional Brand & Digital Director

Insights

What I Know & What I’m Learning

Filter topics:

Questions to Guide Brand Personification

How People Connect is How Brands Connect

Your Brand’s Personality Matters

Real results for brands like yours.

Past Projects

Canada-Africa Policy Recommendations Communications

MEDA Website Redesign

Divonify Digital Marketing

Fractional Brand & Digital Director