I blog about what I care about. Whether its life, design, marketing, art, culture, or lifestyle — here’s what I’ve learned and this is what I think.

I’m Back at School — in a Pandemic

I’m Back at School — in a Pandemic

The world is on fire and it’s exhausting, but thankfully it’s not all bad for me. I’m so excited to be starting this next phase in my career, I’ve had my eye on the University of Waterloo’s Master’s in Digital Experience Innovation program for a while and today marks the end of my first week.

Promoting Your Personal Brand is Hard

Promoting Your Personal Brand is Hard

As I expand into the world, moving to a new place, refining my services and pivoting Out Loud Studio, I find myself pushed to ignore the fears that stopped me from putting myself out there.

Introducing My Success Toolkit

Introducing My Success Toolkit

Over the years, I have tried a LOT of online tools in order to fulfill my needs and the needs of my clients. I’m always being asked for recommendations, or just being told “I love this, I think we’re going to use it in our business too!” So I decided to put my top picks together in an easy-to-access list.

Questions to Guide Brand Personification

Questions to Guide Brand Personification

I have refined my line of questioning that helps my clients and I define their brands’ personalities. This is going to feel like homework if you do it right, so settle down, grab a snack, and focus. Remember, the more you think, the more useful your answers will be.

How (and Why) I Set Up Custom Emails

How (and Why) I Set Up Custom Emails

No matter what your brand is, and why people are emailing you, having a custom email address will always work to your advantage. It’s a seemingly small detail that instantly gives your brand a boost in your credibility

How to Create a Website for a Multi-Dimensional Brand

How to Create a Website for a Multi-Dimensional Brand

How does one go about organizing information about a human being, or a brand, that wants to be known for so many things? It’s not easy, I tried about 3 times, but I finally nailed it and I’m proud to share the result. Looking back, there were a few steps I took to get here.

The Process of Freelancing

The Process of Freelancing

If you are freelancing, you are no longer “you.” You are a business and a brand, and you will only regret it in the long run if you don’t structure yourself correctly from the start.

Designing Spaces

Designing Spaces

Many people don’t realize that personalizing a room doesn’t have to be expensive or time consuming. It is, however, guaranteed to be an investment into improving your day-to-day mood and keeping yourself inspired.

Whose Story is Worth Telling?

Whose Story is Worth Telling?

Looking around me I see bloggers and vloggers everywhere, living even bigger lives than I, and somehow managing to capture it all. Should I be doing that too? What qualifies as a life worth remembering?

How 2016 Forced Me to Grow Up

How 2016 Forced Me to Grow Up

Being shielded from pain made for a great childhood, but learning to manage pain will make for a great adulthood. I look forward to being a grown-up.

Healthy Design Practices

Healthy Design Practices

If you have the kind of job where you’re required to sit in front of a screen for the majority of your day, it can start to cause problems with your eyes, your brain, your body, and sometimes your diet.