I have refined my line of questioning that helps my clients and I define their brands’ personalities. This is going to feel like homework if you do it right, so settle down, grab a snack, and focus. Remember, the more you think, the more useful your answers will be.
How People Connect is How Brands Connect
In every relationship, the people involved want or need each other because of who they are. That knowledge informs their relationship, builds their connection, and fosters their exchange.
Your Brand’s Personality Matters
Why Personify a Brand? Because your brand will ultimately need to connect to real people.The personality of your brand is a starting point for all your client or consumer facing projects.
How (and Why) I Set Up Custom Emails
No matter what your brand is, and why people are emailing you, having a custom email address will always work to your advantage. It’s a seemingly small detail that instantly gives your brand a boost in your credibility
Who Owns Source Files? It Depends
Why clients may feel entitled to source files, and how you can explain your position against it. At the end of the day, you should make the call based on your unique circumstances. Sometimes holding on the the source file does more harm than good.
Tried and True Techniques for a Cool Logo
Lately, I tend to work in the middle of these 2 techniques, depending on what the client needs. This is Part 4 of a 4 Part series that takes a deep dive into what makes a logo uncool, and how to make them cooler.
Your Logo’s Not Doing Anything
This is a much better alternative to doing too much: no one can say your logo is ugly, but they might say it’s boring. This is Part 3 of a 4 Part series that takes a deep dive into what makes a logo uncool, and how to make them cooler.
Your Logo’s Doing Too Much
The most common mistake we see is the idea that logos need to say everything a company offers. This is Part 2 of a 4 Part series that takes a deep dive into what makes a logo uncool, and how to make them cooler.
Why Your Logo Isn’t Cool Like Apple’s
To say it simply, your logo isn’t as cool as Apple’s because it’s probably doing too much or doing nothing at all. This is Part 1 of a 4 Part series that takes a deep dive into what makes a logo uncool, and how to make them cooler.
