The world is on fire and it’s exhausting, but thankfully it’s not all bad for me. I’m so excited to be starting this next phase in my career, I’ve had my eye on the University of Waterloo’s Master’s in Digital Experience Innovation program for a while and today marks the end of my first week.
Introducing My Success Toolkit
Over the years, I have tried a LOT of online tools in order to fulfill my needs and the needs of my clients. I’m always being asked for recommendations, or just being told “I love this, I think we’re going to use it in our business too!” So I decided to put my top picks together in an easy-to-access list.
Why I Always Recommend WordPress(.org)
If you are looking to build something you own outright, you will experience a lot more flexibility and have access to any feature you can dream of using Wordpress.
Questions to Guide Brand Personification
I have refined my line of questioning that helps my clients and I define their brands’ personalities. This is going to feel like homework if you do it right, so settle down, grab a snack, and focus. Remember, the more you think, the more useful your answers will be.
How People Connect is How Brands Connect
In every relationship, the people involved want or need each other because of who they are. That knowledge informs their relationship, builds their connection, and fosters their exchange.
Your Brand’s Personality Matters
Why Personify a Brand? Because your brand will ultimately need to connect to real people.The personality of your brand is a starting point for all your client or consumer facing projects.
Who Owns Source Files? It Depends
Why clients may feel entitled to source files, and how you can explain your position against it. At the end of the day, you should make the call based on your unique circumstances. Sometimes holding on the the source file does more harm than good.
Tried and True Techniques for a Cool Logo
Lately, I tend to work in the middle of these 2 techniques, depending on what the client needs. This is Part 4 of a 4 Part series that takes a deep dive into what makes a logo uncool, and how to make them cooler.
Your Logo’s Not Doing Anything
This is a much better alternative to doing too much: no one can say your logo is ugly, but they might say it’s boring. This is Part 3 of a 4 Part series that takes a deep dive into what makes a logo uncool, and how to make them cooler.
Your Logo’s Doing Too Much
The most common mistake we see is the idea that logos need to say everything a company offers. This is Part 2 of a 4 Part series that takes a deep dive into what makes a logo uncool, and how to make them cooler.
