I have refined my line of questioning that helps my clients and I define their brands’ personalities. This is going to feel like homework if you do it right, so settle down, grab a snack, and focus. Remember, the more you think, the more useful your answers will be.
Your Brand’s Personality Matters
Why Personify a Brand? Because your brand will ultimately need to connect to real people.The personality of your brand is a starting point for all your client or consumer facing projects.
Who Owns Source Files? It Depends
Why clients may feel entitled to source files, and how you can explain your position against it. At the end of the day, you should make the call based on your unique circumstances. Sometimes holding on the the source file does more harm than good.
Tried and True Techniques for a Cool Logo
Lately, I tend to work in the middle of these 2 techniques, depending on what the client needs. This is Part 4 of a 4 Part series that takes a deep dive into what makes a logo uncool, and how to make them cooler.
5 Things You Should Discuss with Your Designer Before The Project Begins
Right off the bat, there are certain things that your designer needs you to provide. Holding back on giving this information will almost alway lead to project delays or disappointing results. The sooner they know these things the better. So before your next project, be sure you cover the following bases with your designer or design team.
The Right Client for You
Your clientele heavily affects your day-to-day life, so it’s important that you are discerning when you agree to work with someone new.
