I have refined my line of questioning that helps my clients and I define their brands’ personalities. This is going to feel like homework if you do it right, so settle down, grab a snack, and focus. Remember, the more you think, the more useful your answers will be.
In every relationship, the people involved want or need each other because of who they are. That knowledge informs their relationship, builds their connection, and fosters their exchange.
Why Personify a Brand? Because your brand will ultimately need to connect to real people.The personality of your brand is a starting point for all your client or consumer facing projects.
