I have refined my line of questioning that helps my clients and I define their brands’ personalities. This is going to feel like homework if you do it right, so settle down, grab a snack, and focus. Remember, the more you think, the more useful your answers will be.
How (and Why) I Set Up Custom Emails
No matter what your brand is, and why people are emailing you, having a custom email address will always work to your advantage. It’s a seemingly small detail that instantly gives your brand a boost in your credibility
Tried and True Techniques for a Cool Logo
Lately, I tend to work in the middle of these 2 techniques, depending on what the client needs. This is Part 4 of a 4 Part series that takes a deep dive into what makes a logo uncool, and how to make them cooler.
Your Logo’s Doing Too Much
The most common mistake we see is the idea that logos need to say everything a company offers. This is Part 2 of a 4 Part series that takes a deep dive into what makes a logo uncool, and how to make them cooler.
Why Your Logo Isn’t Cool Like Apple’s
To say it simply, your logo isn’t as cool as Apple’s because it’s probably doing too much or doing nothing at all. This is Part 1 of a 4 Part series that takes a deep dive into what makes a logo uncool, and how to make them cooler.
